Greenwashing refers to the practice of companies, organizations, or governments making misleading or deceptive claims about the environmental benefits or sustainability of their products, services, operations, or policy. Essentially, greenwashing is a form of marketing spin or misinformation designed to present an environmentally responsible public image [1].
Examples of greenwashing can range from using vague or ambiguous phrases in marketing like "eco-friendly," "natural," or "green" without providing clear evidence to substantiate claims, to the provision of falsified or misleading visuals and selective data presentation to overstate a minor "green" attribute of a product to ignore the overall negative environmental impacts.
Greenwashing can mislead consumers into thinking they are making more environmentally-conscious choices than they really are. It undermines efforts for true corporate sustainability and transparency.
Greenwashing can also be used as a mechanism to advance land appropriation and dispossession on behalf the colonizer agenda [2].
[1] Plastic is Carbon: Unwrapping the ‘Net Zero’ Myth (Oct 2021) (Center for International Environmental Law, 2021).
[2] Greenwashing in Palestine/Israel: Settler colonialism and environmental injustice in the age of climate catastrophe (Hughes, S. S.; Velednitsky, S., & Green, A. A., 2022).
Nations worldwide produce close to 350 million metric tons of plastic waste annually[1].
WHERE does all this waste go, and WHO does it impact the most?
The export of hazardous and solid waste to poorer countries with lax environmental regulations and inadequate disposal facilities has been a common cost-saving tactic by wealthier nations that are high producers of waste for decades [2]. Countries like Türkiye, Indonesia, Malaysia [3], India, Ghana [4], and others have received huge amounts of plastic, electronic, and even radioactive waste shipments as a result.
This trend, increasingly being referred to as waste colonialism [5], is an unethical way for wealthy polluters to shift the costs and consequences of their waste generation onto the global poor. The health and environmental burden of disposing waste is being dumped onto impoverished communities that are ill-equipped to handle it safely, and this mismanaged waste can contaminate soil, water supplies, and air. |
The plastics waste trade [6] is an example that presents a striking visualization of this waste redistribution trend.
Where Plastics Waste Production is Highest vs Where It Hits Hardest
Top Plastic Waste Exporters |
Where Plastic Waste Pollution is Highest |
Charted: Key Countries that Trade in Global Plastic Waste report (2023) additionally reveals just how much of this global waste is plastics, and how it is traded across borders, including which countries are estimated to export and receive the bulk of it.
[1] Monitoring trade in plastic waste and scrap: An OECD Working Paper (Brown, A., F.; Laubinger, & Börkey, 2022).
[2] Discarded: Communities on the Frontlines of the Global Plastic Crisis.
[3] Malaysia is not a “Garbage Dump”: Citizens against corruption, complacency, crime, and climate crisis.
[4] Environmental Injustice and Electronic Waste in Ghana: Challenges and Recommendations (Njoku, et al., 2024).
[5] Waste Colonialism Should Be The Shame Of The Privileged West, Not Its Best Kept Secret (Buxton, A., 2022).
[6] Our World in Data: Plastics Waste Exports, 2000-2022 (United Nations Comtrade Database, 2023).